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Comprehensive customer care requires that all information about a specific customer is centrally retrievable. For example, all employees who have customer contact should be able to retrieve the current status of orders, queries and complaints of a customer. The exact addressing of target groups that this enables not only improves customer satisfaction but also brings potential savings via the systemization of marketing and distribution activities. The SugarCRM CMS is oriented towards managing diverse information which is crucial to your business success.
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